As deepfakes become more convincing, the threat to truth grows


To date, deepfake software has largely been limited to superimposing the faces of celebrities onto the bodies of pornographic actors. This is undoubtedly unethical, and websites like Reddit have acted swiftly to ban this sort of content, but it also represents just the tip of the iceberg for deepfake misuse. Businesses could face all sorts of risks once deepfake technology is in the hands of rivals, disgruntled customers or embittered employees.

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